The trouble with people, is they don’t respond to risk. Not wholly true, in fact we are very attuned to immediate risk. We understand walking out in front of a car, jumping a red light, breaking the speed limit. We are not good at evaluating delayed risk. Buying Euros now in case the Pound slumps, eating healthy and exercising to increase lifespan, reducing carbon to tackle climate change, installing emergency lighting in case of power cuts.

Getting people to take a delayed risk seriously is near impossible, unless you are talking to the risk averse. Most people just can’t see delayed risk as an understandable outcome. There are too many what ifs.

Speed camera
UK speed camera gives us a warning of the risk of speeding

If I speed, I can avert the short-term risk, fit a GPS camera detector, evaluate what I might hit, or look far enough ahead to see the police car parked on the motorway bridge. I can understand the immediacy of it, I can react as the possible pain is close. The actions I can take are both understandable and easy to balance with the outcomes.
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